Success stories
Results, not adjectives. We don't talk about what we could do. Here's what we did — the brief, the plan, and the numbers that came out the other end.
Steven Adams Community Camps, 2026. Social media campaign to recruit camp participants.
The Steven Adams Pathways Trust exists to build inspiration and opportunity for tamariki across Aotearoa, Australia and the Pacific using sport to open educational pathways and create a space where kids can simply be themselves and play.
The result: 4.36 million+ organic social views, no paid spend.
The 2026 Community Camps put that vision into action at scale, reaching 4.36M+ organic views, +3,561 net followers and 168K+ engagements as at 11 August (climbing to 11,996 followers and 150,000+ interactions by 15 August), while 2,040 tamariki and 90+ coaches came together in person across Hutt, Nelson, Turanga and the Gold Coast — proof that the reach translated into real opportunity on the ground.
INDUSTRY
Gardening Retail
The partnership: Flame has been this client's media partner for more than 15 years, working alongside their marketing team to build a consistent, long-term media presence that supports both brand strength and in-market demand.
Approach: We complement the client's creative and in-house marketing activity with a considered media strategy designed for the long term — building consistency and momentum rather than relying on short bursts of activity.
Brand awareness increased by 6 %
Result: Brand awareness is measured annually and increased by 6% in the past year, reflecting the value of a consistent presence and a long-term approach to media.
INDUSTRY
Domestic Tourism
Objective: Position the client as a compelling choice for New Zealand getaways, supporting both short and longer-stay travel consideration across the domestic market.
Approach: Working within a defined budget, we used out-of-home across the Auckland Transport network, airports and roadside billboards, with the majority delivered through programmatic digital out-of-home (DOOH) on a fixed CPM buy. This allowed a consistent portrait creative format to run across multiple screens and environments.
Result: The strategy prioritised consistent reach and visibility across multiple environments, giving the brand a strong domestic presence and ensuring the campaign message was seen across key travel and commuter touchpoints.
INDUSTRY
Home Builders
Objective: Introduce an innovative solution to homeowners considering their next move, making the process of selling and building feel simpler and more achievable.
Approach: The campaign targeted homeowners across different stages of the property journey — from those actively researching their next move to those considering an upgrade but facing uncertainty around the process. The client was positioned as a simpler, more streamlined pathway to their next home.
Reach of 2.8 million +
Result: The campaign reached more than 2.8 million people across key New Zealand property and lifestyle platforms over 3½ months, giving a brand-new proposition broad exposure as it entered the market. The campaign also generated a positive response from audiences, supporting early awareness and consideration.
INDUSTRY
Education Provider
Objective: Connect prospective students and their influencers with relevant study pathways and encourage them to take the next step towards enrolment.
Approach: Over three months, we used a multi-channel media mix anchored by targeted digital billboards, creating consistent visibility in locations and environments relevant to the prospective student audience.
289% over-delivery
Result: The negotiated bonus weeks delivered significant additional exposure, averaging 289% over-delivery on booked airtime. The campaign created strong additional visibility for the education offer and helped drive prospective students and their influencers through to the website to continue their enrolment journey.
INDUSTRY
Pharmaceutical
Objective: Maintain a strong and competitive presence for a successful, NZ-owned pain relief brand in a highly competitive category, where larger competitors can operate at significantly greater levels of investment.
Approach: A multi-channel strategy spanning sporting sponsorships, television, out-of-home, radio and digital, designed to maintain consistent visibility and keep the brand front of mind across key consumer touchpoints.
Result: The campaign has helped maintain a strong presence in market while making the most of the available investment, with high levels of relevant added value secured across the media mix. The consistent, multi-channel approach has supported ongoing brand visibility and the brand's continued presence in a highly competitive category.
INDUSTRY
Charity Partner
Objective: Give a critical medical research cause greater visibility and connect the charity with audiences who could support its work.
Approach: Flame secured exposure across Seven Sharp, out-of-home and print, extending the charity's reach across high-profile media environments.
Result: The campaign provided valuable exposure for the cause and helped bring greater public attention to the charity and its work.
INDUSTRY
Local Council (Elections)
Objective: Encourage voter participation and make the local council election more visible and relevant to the community.
Approach: A two-phase campaign — STAND followed by VOTE — used a mix of digital, print, outdoor, radio and ethnically targeted activity to build visibility and encourage action, complementing the council's internal communications and placements.
Result: diversity of participation
The coordinated, multi-channel approach helped maintain visibility throughout the election period and support engagement across a broad range of audiences. The most recent election saw positive movement in engagement and diversity of participation compared with previous campaigns.
INDUSTRY
Retirement
Objective: Demonstrate the value of a strategic media approach for a retirement village working with a media agency for the first time, with a clear focus on generating qualified enquiries.
Approach: We combined highly targeted out-of-home, print, direct mail, radio and digital to reach prospective residents and their influencers across multiple stages of the decision-making journey.
Exceeded target by 50%
Result: The campaign exceeded its enquiry target by 50%, reaching the goal three months ahead of schedule. The strength of the result also created an opportunity to deliver cost savings for the client.